Written Tips

Know Your Skin Type

Normal Skin usually looks and feels smooth, but can also react to changes in the environment:Oilier in the summer and drier in the winter

• Choose foundations and powders for normal skin ,  that gives you a water-based

• Apply a layer of moisturizer underneath for dry, winter conditions or whenever you enter a parched environment.

• Keep a pressed powder on hand for oilier moments or more humid days.

Dry Skin occurs naturally as you age as the oil glands decrease their output. Dryness may also reflect your skin’s sensitivity to skin care products, cleansers, or even your diet or your emotions.

• Choose double-duty foundations that moisturize while helping to smooth the appearance of skin’s surface., like Advanced Radiance or CG Smoothers.

• Avoid alcohol-based products, like harsh toners and astringents.

• Moisturize, moisturize, moisturize! If your skin is extra dry, try a tinted moisturizer as a base for your foundation.

Combination Skin usually expresses its unique qualities with oiliness in the t-zone and normal-to-dry skin everywhere else.

• Choose an oil-managing powder for your t-zone (and other oily areas) like Fresh Look Pressed Powder.

• Use a flexible make-up routine to help cope with combination skin’s many moods.

Sensitive Skin easily gets blotchy or irritated when coming into contact with makeup, hair products—even sudden changes in temperature and humidity! Typical reactions are itching, burning, chafing and stinging skin.

• Don’t use harsh facial washes or soaps whose main ingredients are alcohols or fragrances– they’ll only further skin’s irritation.

• Use an unscented moisturizer to strengthen your skin and provide a barrier against irritants.

• A key to clearness is in fragrance-free makeup, like Clean Makeup and Pressed Powder.

Healthy Skin Basics

•Choose a diet with plenty of fresh fruits and vegetables to nourish skin from the inside.

•Drink eight glasses of water a day to stay hydrated.

•See a dermatologist for any persistent problems, including acne.

•Wear a sunscreen whenever you go outdoors to help prevent premature aging and sunspots.

What to Do When Concealer Just Isn’t Enough?!

• Use a corrector before applying concealer. The yellow pigments give you an extra boost of brightness and help cancel out purple tones.

• Brush a small amount of champagne-colored shimmery eyeshadow to the inner corners of the eyes. This trick is an instant wake-up!

• Don’t forget the upper lids! Apply a concealer with yellow tones to the upper lids as well. It makes the entire eye area more polished and draws attention upward.

• Use stay-put formulas when applying dark colors. Flaky mascaras and powder eyeshadow can fall under your eyes and accentuate dark circles.

Get a Polished, No Makeup look with Tinted Moisturizer

For the subtlest possible coverage, use a tinted moisturizer in place of foundation. Blend it along cheekbones, then swipe a bit down the nose and along the top of the forehead. This will even tone while keeping things light and sheer

How To Apply Foundation, Choosing The Right Shade & More. .

Don’t  wear the same foundation with a summer tan as you would in the winter. Skin color changes with the seasons, so your foundation should change, too.

For the most professional application, use your fingertips or a triangle sponge to apply foundation. Natural sea sponges don’t cover evenly—save them for your bath. Instead, try foam wedges—the smooth surface strokes on evenly, the tapered edge blends make-up into tough to reach spots like corners between the eye and nose.


Use foundation on your eyelids even if you never wear shadow. It evens out the lid’s tone and instantly brightens.


Be sure to double-check your neck when applying foundation. To avoid a severe line where your  makeup stops and your neck begins, start at the center of the face and blend outward, gradually applying with a lighter touch as you approach your neck and hairline.


If you are using a liquid foundation, always shake the bottle vigorously before applying.


To smooth fine lines, normal to dry skin types should prime their skin with a primer. Primers moisturize and even skin tone for a smoother makeup application.

How To Apply Concealer

• Begin with the under-eye area. Using a brush or wand, lightly dab concealer along the darkest area under your eye in a crescent shape. Be sure to apply to the inner and outer corners of your eyes as well.

• Take the pad of your ring finger and lightly dab to blend. Do not pull or rub. This will irritate the delicate under-eye area and remove the makeup you’re trying to put on.

• Next, apply a light foundation, focusing on the center of the face and blending outward toward the hairline.

• Look in the mirror and notice your skin tone. It should look even, yet natural. Lightly dab concealer on any red spots that remain. Blend with your ring finger.

• Now you’re ready to move on to blush and powder!

Age Spots

• Apply an anti-aging moisturizer to your face and neck.

• For more even coverage, apply a primer to the bridge of your nose and cheeks.

• Using a foundation that doesn’t settle into fine lines, apply to the entire face.

• Apply a light, liquid concealer to any visible age spots. Blend with the pad of your ring finger outward, smoothing the concealer on the age spot and surrounding the area.

• Set the look with a translucent powder that won’t settle into fine lines and wrinkles.


• Begin by applying a primer to the entire face. Primers smooth skin and help your look last all day.

• Apply a tinted moisturizer with SPF 15 or higher to the entire face, starting at the center and working outward toward the hairline.

• Place a small amount of liquid concealer between your fingertips. Rub together to warm the concealer, this will provide a smoother application.

• Use a sponge makeup wedge to lightly apply concealer to only the red areas.

• Blend using a circular motion, being careful not to tug.


• Wash your hands before handling your face. Dirt and oils on your hands will only aggravate the blemish.

• Apply an oil-control foundation, starting at the center of the face and blending outward.

• Choose a concealer with cool undertones to counteract the redness of the blemish.

• Avoid irritation by using a brush to both apply and blend concealer.

• Set with an oil-control powder. Use this powder throughout the day to control shine.

Find Your Finish!

Sheer, Dewy or Matte: learn what’s what and find your preference!

Sheer: Let the true you shine through! This softer finish is perfect for those who’d rather go bare. Works for normal and combination skin types.

Dewy: This fresh finish loves the outdoors and looks radiant and natural when hiking trails or setting sails, especially for dry and normal types.

Matte: Matte is flat, but never boring. It’s a sophisticated no-shine look that’s perfect for oily and combination types. Need to morph from dewy to matte in a flash? Do it with powder!